In-Page Ad Format: Overview, Examples, Creative Tips
Whether you’re a beginner or a seasoned advertiser, In-page ads should be in your arsenal. Created for fast, non-intrusive promotion, they can help you achieve high conversion rates and ROI. Let’s dive into the basics of this ad format and take a look at fresh examples to inspire you.
What is the In-page ad format?
The in-page ad format is a display advertising solution that appears directly within a webpage’s content, without relying on browser notifications or pop-ups. It blends seamlessly into the site environment, typically appearing as a banner, image, or interactive unit that loads when users visit a page. Unlike intrusive ad formats, in-page ads are fully user-initiated and comply with privacy standards such as GDPR and CCPA.
In-page consists of an icon, a headline, and text. Adding bright icons, figures in headlines, and emojis proved effective in this format.
Advantages of In-Page Ads
High visibility and a user-friendly experience are the primary benefits of the In-page ad format. Since in-page ads appear within the natural flow of content, they’re hard to miss and easily attract user attention. Yet, they don’t interrupt browsing or redirect users away from the website, maintaining a smooth user journey.
What else?
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Compliance and safety. In-page ads avoid push notifications and auto-downloads, making them safe and compliant with regulations.
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Cross-device compatibility. The format adapts well to desktop and mobile screens, ensuring consistent engagement across devices. In EVADAV, advertisers can buy In-page displays on both iOS and Android mobile devices.
In-Page vs other ad formats
To understand where in-page ads stand in the broader advertising ecosystem, let’s compare them side-by-side with popunder, push, and native ad formats across three key criteria.
|
Format |
Cost |
Duration of Promotion |
When to Use |
|
In-Page Ads |
Medium: affordable CPMs with high ROI due to visibility and compliance. |
Long-term: remain effective for ongoing campaigns and brand visibility. |
Ideal for advertisers seeking stable, compliant, and scalable traffic sources. |
|
Popunder Ads |
Low, often the cheapest in terms of CPM/CPC. |
Short-term: effective for quick conversions but limited by user tolerance. |
Best for aggressive performance campaigns or fast lead generation. |
|
Push Ads |
Low to Medium: cost-efficient, but audience saturation may occur. |
Mid-term: results fade as users unsubscribe or ignore notifications. |
Suitable for retargeting and time-sensitive offers. |
|
Native Ads |
High due to premium placements and production costs. |
Long-term: build trust and brand awareness gradually. |
Perfect for storytelling, brand content, and audience education. |
In-page ads sit comfortably between performance-driven and brand-driven strategies. They offer balance: affordable, like push and popunder formats, but with the credibility and user experience closer to native ads.
👉 Learn more about EVADAV’s ad formats
Best Ad Verticals? Any!
In-page ads work effectively across a wide range of verticals, from eCommerce and Finance to Gaming and Betting.
For example:
- Finance. Highlight financial tools, crypto services, or investment platforms with contextual relevance.
- Gaming. Promote new releases or in-game bonuses using immersive visuals.
- Streaming. Boost awareness for streaming services, movies, or events with rich media creatives.
- eCommerce. Showcase limited offers or product collections directly within a content feed.
Here are a few examples of in-page ads in Dating, Finance, and Utilities verticals:
|
Dating |
Finance |
Utilities |
Recommendations for Advertisers
If you’re new to In-page advertising, you should run a few test campaigns on a limited budget. Note that CPMs vary widely by market: Tier-1 (US/Canada/UK) ads cost much higher, while bids in Tier-2 and Tier-3 GEOs are much lower. Start with the latter option to avoid losing too much money on testing, and don’t miss our digests where we share statistics on ad formats, including bids:
Check the current bids on EVADAV 👀
To get the most out of in-page ads, advertisers should approach this format strategically. Below are key recommendations that EVADAV managers give our advertisers. Stick to these guidelines to maximize performance and ensure a positive user experience.
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Prioritize creative quality. While high-resolution images are not so critical for in-page advertisements, concise messaging is of primary importance. Be clear and try to add triggers —visual or verbal.
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Craft clear calls to action (CTAs). Direct, action-oriented CTAs such as “Shop Now,” “Try for Free,” or “Get Started” help guide users toward conversions.
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Contextual targeting matters. Match the ad’s content to the page's theme. Contextually relevant ads feel organic, boosting engagement rates and click-through performance.
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Optimize for devices. In-page ads should adapt seamlessly across desktop, tablet, and mobile screens. Responsive design ensures consistent quality and prevents distorted layouts.
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Avoid overexposure. Showing the same ad too often can lead to banner blindness – use frequency caps to maintain visibility without fatigue.
What’s next?
Run A/B tests with different creatives and placements – make one change at a time, because even minor tweaks can significantly influence performance metrics.
Finally, monitor engagement metrics, track impressions, CTR, time on page, and post-click behavior. Use these insights to refine targeting and creative strategies. Pair in-page ads with complementary formats such as native or social ads for a multi-touch strategy that strengthens brand recall.
Summing up
In-page is a versatile solution for most verticals. Being one of the most efficient EVADAV formats, it enables high conversions across GEOs of all tiers. With In-page ads, you can promote on iOS and other devices; just remember that a creative approach matters.
Launch In-page ads with EVADAV within a few minutes 🚀
Explore our other ad formats and launch successful ad campaigns after fast moderation. If you have questions, don’t hesitate to contact your dedicated manager. We’re one click away, always here to help
