Why EVADAV is a Top Network for Publishers

One of the biggest challenges for publishers when monetizing their websites is choosing a reliable ad network that not only provides the necessary features but also sets high standards for ads placed. With nearly 20 years in the market, EVADAV Ad Network (part of EVADAV TRAFFIC GROUP) works with thousands of publishers, and today, we’ll explain how our services cover publishers’ needs and pain points, and who our ad network is best suited for.

The real challenges publishers face today, and how EVADAV solves them

Unstable CPMs and revenue volatility

Many publishers encounter significant fluctuations in CPM rates and inconsistent revenue streams, especially when there are shifts in target GEOs and traffic. EVADAV Ad Network works with diversified global demand and performance-driven pricing, helping stabilize CPMs across different traffic segments. Continuous optimization ensures revenue remains predictable even when traffic volumes or GEO distribution change.

Low fill rates in specific GEOs or devices

With broad GEO coverage, premium advertisers, and high, multi-format demand, EVADAV Ad Network maintains great fill rates across desktop and mobile traffic. This reduces wasted impressions and helps publishers monetize traffic that other networks often leave unused.

Lack of transparency in reporting

Absence of clear reporting makes it hard for publishers to track how their traffic is being monetized and where their revenue is coming from. Publishers get access to clear, real-time analytics with detailed breakdowns by format, GEO, device, and revenue. No hidden metrics – we provide full visibility into how traffic is monetized and what drives earnings.

No control over cash flow

The majority of ad networks come with inconvenient restrictions in terms of payouts: fees, high minimum withdrawal limits, and delays without explanation. EVADAV Ad Network offers flexible payout options with reasonable thresholds – no withdrawal commission applied! Publishers working with our ad network can select from over 40 payment methods, including cryptocurrencies, international payment systems (PayPal, Pax, USDT, etc.), and wire transfer. Payments are processed on time and without unexpected delays.

Slow or non-existent support

There’s nothing worse than having to deal with problems on your own when you trusted your website to an ad network and now can’t rely on it. At EVADAV, publishers work with dedicated account managers who can be contacted in one click: they actively assist with setup, format selection, traffic optimization, payouts, and scaling. Fast response times ensure issues are resolved quickly, and monetization opportunities are not missed.

What Publishers Does EVADAV Ad Network Work With?

Website owners are the largest category of publishers we work with. EVADAV accepts projects with stable organic or mixed traffic that want to expand or replace their current monetization model. For example, content websites comprise one of the largest groups:

• Entertainment sites

• Online movie theaters, video hosting sites, and VOD sites

• Anime, manga, and comic sites

• Forums and community platforms

• Download sites and file hosts

• Music archives and media catalogs

Traffic arbitrageurs serve as intermediaries who buy traffic from other ad networks and resell it with monetization. Interaction is facilitated via a Direct Link without requiring code installation: the arbitrage specialist directs the purchased traffic, while the network handles ad formats and further monetization.

Which verticals do we cover?

EVADAV Ad Network accepts requests from publishers in any niche – what matters most is the quality of content. Our top verticals are: 

• Streaming & VOD

• Sports

• Social Networks

• Entertainment
   

Here is a classic example of a publisher placing Popunder and In-page ads on a movie site (English-speaking audience in Asian GEOs)

EVADAV publishers generate stable earnings:

EVADAV publishers generate consistent income thanks to high-quality traffic and efficient auction models – we’ll dwell upon that a bit later in this article.

What traffic sources can be monetized?

Publishers in EVADAV Ad Network can sell website traffic to us directly or to our partners. For traffic arbitrage specialists, traffic comes via Direct Link (does not require code installation).

Additionally, EVADAV allows monetizing non-standard traffic sources, for example, push subscriptions (gathered through websites, extensions, or apps), and mini-apps – embedded browsers and mini-applications within large ecosystems (messengers, lifestyle apps).

If you have more specific traffic monetization requests, feel free to contact us at [email protected]. 

Payment Models for Publishers

At the moment, EVADAV Ad Network offers two payment models:

1. Revenue Share (RevShare). This is the standard model where the publisher receives a percentage of the revenue generated from the traffic. EVADAV’s payout percentage can go up to 90%, paid at certain intervals.

2. Flat Rate. This refers to buying a slice of traffic (for example, mobile or traffic from a specific GEO) for a set period at a fixed sum. 

Our Ad Formats

EVADAV Ad Network supports four major ad formats:

1. Popunder Ads

Popunder ads open in a new window or tab beneath the main browser window, often triggered by the first click on a site. This format is used to attract attention without interfering with the main content.

• Used by leading sites worldwide, and is easy to use.
• Ads are shown once every 24 hours, maximizing revenue and conversions.
• Flexible rates (CPM/CPC)

2.In-Page Ads

These ads appear above the website content (interstitial). They provide high engagement but require careful placement. Nice appearance and ease of use of the In-page format ensure excellent user experience and high CTR.

• Supports all GEOs, devices, OSs, and browsers

• Complies with Google’s requirements

• Does not attract clicks from zero-intent audiences – easily closed with a button

• Quick and simple setup

3. Push Notifications

Push notifications are clickable messages sent to PCs or mobile devices when users have consented to receive notifications in their browsers. It’s an excellent format for active promotion and traffic monetization.

• High CTR due to user consent

• High volumes and optimal CPC/CPM rates

       4.Native Ads

Native ads consist of fully customizable images and short texts, seamlessly blending into website content, being one of the most user-friendly ad formats in the market.

• Seamless integration with site content

• Non-intrusive, and when fully compliant with Google’s requirements, it maximizes revenue and achieves long-term business development goals

• Generates high traffic volumes with higher intent and conversions than other formats

Learn more about our ad formats and advantages – download EVADAV's Mediakit For Publishers

Our Tech Stack 

EVADAV Ad Network leverages in-house technologies and AI-powered tools to ensure safety and profitability for publishers:

• We use AI-driven and algorithmic optimization to continuously improve performance across formats, GEOs, devices, and traffic volumes. AI models automatically adjust delivery, pricing, and allocation to maximize CPMs and total revenue.

• Every optimization decision is reflected in transparent real-time analytics, showing clear changes in impressions, fill rates, and earnings. Publishers can directly see how AI-powered optimizations translate into measurable revenue growth.

• We use both first-price and second-price auction models for CPC advertising. Hence, publishers have access to a larger stack of advertisers and, consequently, enjoy better conditions and higher fill rates.

Finally, in-house developed tools allow us track website traffic performance and provide transparent analytics, ensuring safety for all ad network users. 

Our publishers already earn while you’re hesitating

Summing up, EVADAV Ad Network provides all essential conditions for publishers:

• Regular payments – stable and guaranteed income.

• Flexible payout options and over 40 payment methods, including cryptocurrency and international services.

• Stable CPMs and competitive rates for other payment models. 

• Predictable revenue growth without compromising user experience.

• Global demand coverage – work with any GEOs of your choice. 

• Real-time statistics, transparency, and control over traffic and revenue.

• Strong support from a personal manager: we are available 24/7 and ready to assist at every stage of working with the platform.

💰 Explore all the benefits of working with us – sign up with EVADAV and start monetizing your project today!

FAQ

Who are publishers and how do they earn?

A publisher is the owner of a platform (website or blog) that generates traffic (i.e., users). To monetize their project, publishers allow advertisers to place offers (ads) using an ad network, which acts as an intermediary and guarantees safety for both parties. Publishers’ income depends on payment model (e.g., CPM, CPC), the quality of traffic, and the relevance of ads to the platform (for example, health food offers on a fitness site).

As a publisher, do I need to work with an ad network? 

You can work solo and find advertisers yourself, but partnering with an ad network is beneficial. An ad network handles the sourcing, quality, and optimization of offers, which saves you time and ensures higher quality ads. By choosing the right ad network, you can access a variety of ad formats that maximize engagement and conversions, ultimately enhancing your revenue potential.

Does EVADAV Ad Network check websites for approval?

Yes, we perform quality compliance checks using third-party and our internal tools, requesting analytics screenshots and installing a monetization code on the website. For Direct Link, no code is installed – traffic is evaluated based on other metrics. Later, traffic is monitored in real-time.

I have a small project. Can I join EVADAV Ad Network? 

To work with EVADAV Ad Network, you don’t need to own a huge website – an audience of 5,000+ unique users per day is enough.

• Used by leading sites worldwide, and is easy to use.

• Ads are shown once every 24 hours, maximizing revenue and conversions.

• Flexible rates (CPM/CPC)