Updated Postback Functionality: Track Two Goals at Once!

We’re excited to unveil an essential update to our platform that will help advertisers optimize campaign performance with greater precision and speed. The new functionality enables you to monitor two separate goals simultaneously, directly in the interface.

What is it?

This update is designed specifically for advertisers who strive for maximum campaign efficiency. It helps make faster, data-driven decisions and improve key metrics without unnecessary costs.

How can it be useful?

Setting goals in the postback allows you to see campaign performance at different stages of the funnel, such as installs, subscriptions, or deposits. This gives advertisers more data for analysis and helps them understand where and how to optimize their campaigns.

Benefits

By monitoring two key performance events side by side, you can gain deeper insights into campaign effectiveness at multiple funnel stages. 

For example, this is how you can benefit in key verticals:

• Utilities: Simultaneously track both installations and subscriptions, gaining a full-funnel view of user engagement.

• iGaming: Measure both registrations and deposits to better understand which GEOs and sources are truly converting.

By having access to multiple goal metrics in real time, you can:

• Make faster, data-driven decisions about campaign performance

• Identify high-performing GEOs and traffic sources more efficiently

• Adjust targeting and creatives based on more granular feedback

• Increase campaign profitability
   

How does it work?

Previously, advertisers could set up and track a single postback goal within the EVADAV interface. We’ve now enhanced this functionality, allowing you to add and track two goals per campaign. They will be displayed as Leads1 and Leads2:

The goal needs to be included in the URL when setting up a campaign in your dashboard:

Now, both goals can be added to the conversion postback URL:

If you have any questions about settings, don’t hesitate to contact your dedicated manager.
 

Ready to try it?

This simple update unlocks significant strategic benefits, especially for advertisers working in performance-driven verticals. Set up your dual-goal tracking and check the results – they might surprise you! And don’t forget that we are always here to guide and help you.