Case: Brazilian Offer With ROI Over 53% in 3 Days

Brazil is an excellent geo for iGaming advertising, offering a large and engaged audience, as well as competitive rates. However, successfully launching campaigns takes more than throwing budget at the first offer—you need to know the popular platforms, set up precise targeting for potential players, and optimize spend on time. EVADAV’s media buying team achieved this in just three days, and today we’ll share a successful test of an offer from a well-known affiliate network.

Case Overview

• Offer: CPABazuka Affiliate Network

• GEO: Brazil

• Formats: Push

• Test Period: July 2–4, 2025

• Test Budget: $700

• Payout Terms: $42 per deposit, weekly payments

The EVADAV Mediabuying Team tested an offer by CPABazuka, a verified network that offers above-average rates and a favorable payout schedule. We promoted Br4Bet – an online platform with casino games and sports betting options. 

Step 1: Targeting

We launched the Push ad format, leveraging EVADAV’s direct traffic and real-time optimization tools. 

• Ads were shown exclusively in Brazil, with launch windows adjusted to the local active hours (10:00–17:00 São Paulo time).

• Due to the specific geography, we focused on Android smartphones only, specifically those running version 10 and above – these are the most widely used devices among locals.

For gathering analytics, we used Voluum tracker.

Step 2: Creatives & Segmentation:

The team created 12 customized creatives that comply with the advertiser’s rules. We chose the Fortune Tiger slot, one of the most well-known online casino games in Brazil. As you can see, the best-performing creatives featured bright colors, the brand name, and a call-to-action mentioning bonuses for players. 

For audience segmentation, we created three separate campaigns based on subscription age:

• 1–7 days

• 8-30 days

• 30+ days

One of the segments turned out to be significantly more prospective in terms of conversions – we’ll discuss it later.

Step 3: Campaign Mechanics

After clicking the Fortune Tiger creatives, users were routed directly to Google Play with the namesake app (which is a PWA page):

After launch, the app opened the landing page for user registration:

This way, we attracted users who have already completed one target action and are more likely to proceed down the funnel.

Step 4: Optimization

As we launched creatives, we started reviewing performance every morning to optimize the process. The campaigns with registrations costing above $3–4 were blacklisted unless they showed deposits.

Other optimizations included: 

• A/B testing of creatives: We paused underperforming creatives.

• Zones were also monitored and moved to a blacklist or whitelist accordingly.

• We identified the zones and audience segments with stable performance within one day. On day 2, we formed whitelists and optimized targeting, resulting in better metrics immediately.

Results

Within 3 days, the testing campaign paid off by more than 53%. As shown in the table, the profit on the last day was the highest due to an increase in the number of leads. However, statistics also show that the CPL1 metric improved. It became possible thanks to proactive optimization of the campaign.

Although the short test window did not allow for statistically significant conclusions, we observed:

• Initial engagement was high thanks to the list of efficient traffic sources that our manager compiled. Together, we analyzed the launch day metrics and quickly determined that the highest involvement level was among new subscribers (1–7 days segment). Most likely, they were curious to discover games on the platform and more willing to make their first deposits.

• Segmentation by subscription age enabled better targeting control, reduced bounce rates, and improved funnel depth.

• Correctly chosen creatives for push campaigns attracted the audience who were ready to perform the target action – play here and now. Thanks to that, people readily clicked on the PWA page and completed registration on the platform.

• The PWA page increased trust in the brand because users could download the app from the official store.

Conclusion

This test confirms the importance of tight audience segmentation, proactive daily optimization, and choosing reliable traffic sources. While complete FTD data is still being collected, the campaign is now entering its scaling phase with active budget expansion. It keeps generating profit, so this offer is still relevant for those running iGaming campaigns.

Earn with iGaming offers on EVADAV – launch today! 

Test this offer while it’s still available! EVADAV provides all essential tools for targeting and analytics. If you have any questions about Gaming offers, specific geos, or ad formats, your dedicated manager is just a click away in your dashboard.