Optimization Manager
Full time
Remote
Middle
Strive, Develop, Achieve with us!
EVADAV TRAFFIC GROUP is a full-service media buying and advertising company developing ad products. Our team spans globally, with talents from the Czech Republic, Ukraine, Israel, Poland, and beyond, broadcasting decades of proven records, and unparalleled expertise in the digital & advertising realms.
We are looking for an experienced Optimization Manager who will be responsible for providing timely and high-quality optimization for traffic sources across our network, with the goal of increasing ROI.
- Optimize key performance indicators for purchased traffic (direct and SSP): Fill Rate, CPM, Revenue, Cost, ROI;
- Work with ad feeds, select advertising campaigns to maximize margin, adjust bids, and manage internal settings;
- Identify blockers and limitations affecting traffic optimization and scaling (technical errors, limits, GEO competition, GAE, GSB);
- Analyze competitors’ ad feeds and identify new monetization opportunities and models;
- Implement and develop new tools for traffic analysis and optimization, integrating them into existing workflows;
- Conduct A/B tests to evaluate different traffic optimization strategies and approaches;
- Monitor and analyze the performance of implemented changes and adjust the strategy to maximize key metrics.
- Experience in ad networks / SSP traffic monetization, including working with ad feeds, bids, and integrations;
- Proficiency with browser developer tools (Chrome DevTools or similar), including debugging ad tags/pixels and diagnosing ad delivery issues;
- Basic knowledge of HTML and CSS;
- Understanding of advertising formats (pop, native, video, etc.), their settings, and operating principles;
- Understanding of the factors affecting Fill Rate, CPM, and revenue; ability to work with these metrics under changing traffic volumes;
- Experience working with bot traffic and fraud, with an understanding of GAE and GSB policies;
- Experience with A/B testing, including methodology and evaluating statistical significance;
- Experience in competitive analysis of advertising feeds and monetization models;
- Experience implementing new tools and integrating them into operational processes;
- Analytical mindset and a proactive approach to identifying and implementing solutions.
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You get the experience that correlates with your interests and, at the same time, promotes business.
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Our company is developed and ready for external crises.
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With us, you realize your career ambitions and ideas.
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You can count on us for work and life challenges.
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Together we succeed thanks to the strong feedback culture.
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We stick to a transparent system of financial motivation.
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You work remotely from any part of the world.
- 28 working days of vacation (not calendar days)
- Additional paid leave for family events
- 10 days of sick leave with medical certificate + 3 Sick days without MC
- Courses from the EVADAV Academy for professional growth
- Remote / Hybrid / Office formats
- Modern offices in Prague&Warsaw
- Top equipment
- Paid tools and programs
- Participation in professional conferences fully-paid by the company