Top GEOs, Formats, and Creatives to Drive Consistent Traffic in May 2025

As we kick off Q2 2025, performance marketing remains one of digital advertising's most lucrative and fast-evolving spaces. To dominate this landscape, you need three crucial elements: high-converting GEOs, cutting-edge ad formats, and winning creatives.

At EVADAV, we empower advertisers with the insights and tools to boost ROI and scale campaigns efficiently. In this monthly digest, we reveal the top CPA network trends for May 2025, including:

• Best advertising formats – ad types to reach audiences effectively
• Best-performing GEOs – the most profitable markets
• Best creatives – ways to optimize ads for maximum returns

Whether you're scaling existing campaigns or exploring new verticals, our guide will help you stay ahead of the competition and crush your 2025 goals.

Benefits of Advertising Formats

Popunder ads
Popunders effectively capture users' attention, delivering high conversion rates and flexible CPM/CPC pricing.

Top GEOs for popunder ads:

• 🇬🇧 UK – CPM $1
• 🇺🇸 US – CPM $2
• 🇨🇳 CN  – CPM $2
• 🇮🇳 IN  – CPM $0,4
• 🇫🇷 FR  – CPM $1
• 🇩🇪 DE  – CPM $1
• 🇯🇵 JP  – CPM $2
• 🇮🇩 ID  – CPM $0,8
• 🇧🇷 BR  – CPM $0,8
• 🇵🇭 PH  – CPM $0,6

🔥 Top 5 Verticals for Popunder Ads:

• 🎰 Casino & Gambling
• ❤️ Dating
• 📱 Apps & Utilities
• 🎮 Gaming
• 📦 E-commerce 

InPage Ads
InPage banners allow for non-intrusive product promotion, perform well across all devices and geos, and are suitable for all verticals.

Top GEOs for In-Page Ads:

• 🇬🇧 UK – CPC $0,03
• 🇺🇸 US – CPC $0,05
• 🇨🇳 CN – CPC $0,02
• 🇮🇳 IN – CPC $0,005
• 🇫🇷 FR – CPC $0,02
• 🇩🇪 DE – CPC $0,02
• 🇯🇵 JP – CPC $0,02
• 🇮🇩 ID – CPC $0,01
• 🇧🇷 BR – CPC $0,01
• 🇵🇭 PH – CPC $0,009

🔥 Top 5 Verticals for InPage Ads:

• 🎥 Streaming & VOD
• ❤️ Dating
• 🎰 Casino
• 📦 E-commerce
• 📱 Apps & Utilities 
   

Push Ads
Push ads are recommended for fast and efficient promotion. EVADAV delivers over 2 billion impressions daily.

Top GEOs for Push Ads:

• 🇬🇧 UK – CPC $0,03
• 🇺🇸 US – CPC $0,06
• 🇨🇳 CN – CPC $0,02
• 🇮🇳 IN – CPC $0,005
• 🇫🇷 FR – CPC $0,02
• 🇩🇪 DE – CPC $0,02
• 🇯🇵 JP – CPC $0,03
• 🇮🇩 ID – CPC $0,02
• 🇧🇷 BR – CPC $0,01
• 🇵🇭 PH – CPC $0,01

🔥 Top 5 Verticals for Push Ads:

• 🎥 Streaming & VOD
• ❤️ Dating
• 🎰 Casino
• ⚽ Sports Betting
• 🛍 E-commerce 

Native Ads
Native ads are highly effective for raising CTR, which is 8x higher than other formats.

Top GEOs for Native Ads:

• 🇬🇧 UK – CPC $0,03
• 🇺🇸 US – CPC $0,05
• 🇨🇳 CN – CPC $0,02
• 🇮🇳 IN – CPC $0,004
• 🇫🇷 FR – CPC $0,02
• 🇩🇪 DE – CPC $0,02
• 🇯🇵 JP – CPC $0,02
• 🇮🇩 ID – CPC $0,009
• 🇧🇷 BR – CPC $0,009
• 🇵🇭 PH – CPC $0,007

🔥 Top 5 Verticals for Native Ads:

• 🛍 E-commerce
• 📱 Apps & Utilities
• ❤️ Dating
• 🎰 Casino & Gambling
• 📖 Content & News 

Creative Ideas for Push Ads in 2025

1) Gaming

2) Finance

3) eCommerce

4) Gambling

5) Utilities

6) VPN
 

7) Dating

8) Sweepstakes

9) Investment

10) Travel

 

The affiliate marketing landscape is transforming, creating unmatched scaling potential for savvy advertisers. To lead the competition, you need three critical advantages: fresh traffic sources, precision-targeted GEOs, and conversion-focused creatives.

The winning formats are still Popunder, InPage, Push, and Native ads. These proven performers continue delivering exceptional engagement and ROI across top verticals. As for verticals, Gambling, Dating, and Utilities demonstrated high popularity in spring 2025 and can bring generous payouts. 

While the UK and US remain leaders in terms of profit opportunities, markets such as China, Indonesia, and the Philippines provide great opportunities, especially in iGaming and eCommerce verticals. Thanks to creative localization, bid optimization, and a combination of strategies, you can unlock the hidden potential of your target audience and achieve high ROI of your ad campaigns with EVADAV.

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