Top 3 iGaming Titles In Summer 2025

The iGaming market is expected to continue its stellar growth in 2025, fueled by the popularity of fast-paced, high-volatility crash games that deliver instant engagement. For media buyers and advertisers, understanding the most popular titles best (and ways to drive cost-effective traffic) is key to winning in this space.

Search no more – EVADAV has prepared a breakdown of the most lucrative gambling games and top-performing formats of this summer. Whether you're just getting started or scaling campaigns, this guide will help you turn clicks into FTDs.

Trending Crash Games in Summer 2025

Aviator

Aviator by Spribe was released in 2019, so this is the pioneer of the crash-game genre. The gameplay is simple yet highly addictive: players place a bet before a plane takes off and must “cash out” before it flies away. The longer they wait, the higher the multiplier climbs. If the plane crashes, the player loses the bet. The game offers both manual and auto cash-out options, real-time multiplayer features, and live chat. RTP hovers around 97%, making it appealing for long-term engagement.

Traffic & Popularity Stats

• Over 10 million monthly active players globally across 2,000+ casinos in 20+ regulated markets.

• Peaks of 165,000+ bets per minute, with extremely high session re-engagement.

• Traffic from Spribe games (Aviator included) grew +66% YoY in users, +44% in GGR over Q2 2025.

• Google search demand for “Aviator game” rose over 900% YoY in the last few years.

Why Arbitrageurs Love It?

• Exceptionally high CTR: 3.5x higher than average casino creatives.

• Does not require much computational power and runs flawlessly even on old devices, which is relevant for Tier-3 geos.

• Strongly converts in LATAM, Southeast Asia, CIS, and Eastern Europe.

• Engaging social features (leaderboards, chat).

• Stable growth curve and minimal compliance friction.

Chicken Road

Chicken Road (released in 2024) is a light-hearted, cartoonish crash-style game where players bet on how far a chicken can cross the road before being hit. The multiplier increases with each step forward, and players must cash out before the inevitable collision. The game blends humor, suspense, and easy-to-grasp mechanics. Estimated RTP is around 96–98%, and it features auto cash-out and engaging audio-visuals.

Traffic & Popularity Stats

Chicken Road drives pretty high CTRs on push and pop traffic compared to standard crash games. It has gained rapid traction on mobile traffic channels since Q2 2025, especially in Tier-2 geos. In 2025, the number of players surpassed 2 mln, and the volume of total bets is over $432 million!

Why Arbitrageurs Love It?

• Humor and curiosity make it perfect for viral creatives.

• Simple UX and no learning curve make up for fast user adoption.

• Performs well with popunders and push, especially on mobile.

• Lower competition: fewer advertisers are using this title compared to Aviator.

• High ROI on low-cost traffic channels with immediate redirects.

Astronaut

Astronaut is a futuristic crash-style game that was released in 2023. Players are emerged in the atmosphere of outer space: they launch an astronaut into orbit and need to choose the perfect moment to “cash out” before he crashes. Multipliers increase as the astronaut ascends. Like Aviator, it offers manual and automatic exit, but with a sci-fi aesthetic and immersive audio-visual effects. 

Traffic & Popularity Stats

Although precise public figures for active user count or bet volume aren’t available, the game is included in numerous operator platforms, notably across India (Parimatch, 4RABET, Pin‑Up, Mostbet), suggesting healthy traction among users seeking fast gameplay with high multipliers. CTRs are expected to be up to 2x higher than average crash games when paired with in-page or desktop push formats. Reported RTP is 97-98%.

Why Arbitrageurs Love It?

• Great for Tier-1 geos: Higher EPCs and premium user intent.

• Visually fresh and breaks through ad fatigue with sci-fi themes.

• In-page compatibility, especially effective on macOS and iOS.

• Lower bidding pressure compared to Aviator.

• Strong ROI in desktop-heavy campaigns with quality creatives.

Traffic Channels: Which Formats Drive Results

Popunder

Popunder ads remain a cornerstone for volume-driven arbitrage, providing the highest scalability at the lowest cost. This is an ideal option for Chicken Road on mobile: it appeals to curiosity and motivates for instant playing.

In-page Messages

A rising star in ad formats, in-page delivers engaging banner-like messages that render within the page content. Unlike classic push, it's unblockable and compatible with iOS/macOS users. A great solution for Astronaut and Aviator offers, especially in high-competition GEOs.

Push Notifications

Push remains the go-to for instant user activation. With over 2B daily impressions and built-in retargeting, EVADAV's push format offers dynamic segmentation, auto-rules, and top-tier CTRs. Great for time-sensitive promotions, limited bonuses, or retargeting previous visitors.

Pro Tips from EVADAV

When working with gaming offers, make sure to use the instruments for optimization and analytics.

Auto Rules for Smart Optimization

Managing campaigns manually is time-consuming and error-prone, especially when running traffic at scale. With EVADAV's automated rules, you can tweak campaigns based on real-time performance. For example, you can automatically pause zones with low CTR (<0.3%), raise bids on geos with strong CR, or stop underperforming creatives after a set spend limit. This ensures that budget flows only to the highest-performing segments without constant manual control.

Double URL Postback

The Double URL Postback feature allows advertisers to track and analyze two different campaign performance goals at different stages of the funnel. For example, in gaming campaigns, you can track two major goals: registrations and deposits. Also, dual-tracking setup helps identify which stages of the campaign perform best, improve targeting accuracy, and fine-tune bids and creatives based on multiple performance metrics rather than a single KPI.

Final Thoughts

Crash games are the hot trend in iGaming right now, and you still have time to successfully monetize such offers. You won’t have to waste tons of time and budget on testing – EVADAV makes it simple. We provide all essential settings and analytical tools, quality traffic, and timely support for you to quickly launch and scale your ad campaigns. 

Launch your iGaming campaigns right now and keep tabs on our blog – we will inform you about the most hyped releases.