From Market Research to Product Launch: EVADAV x AppMagic Case Study
Creating apps without market validation is the most significant risk in developing products. Ideas at EVADAV TRAFFIC GROUP are not grounded on assumptions but on thorough market analytics, revenue models, and traffic analysis.
To organize the process, EVADAV collaborated with the AppMagic company, which offers solutions for mobile market research and competitive analysis.
As a result, we built a workflow to help determine the categories of mobile applications that have proven demand, scalable monetization, and feasible paid traffic before initiating their creation.
How EVADAV Works with AppMagic
Unlike other organizations that limit their attention to high-ranking applications, we focus on:
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emerging niches,
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younger fast-growing apps,
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monetization trends,
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Revenue per Download (RpD),
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competitor revenue,
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and surely - advertising activity
This method helps the team understand whether the niche can be scaled or not and is driven only by one product's success.
A key element in the niche analysis is traffic generation. In case there are multiple apps belonging to the same category that spend money on advertising, this means that users can already be acquired successfully in the niche.
From Insights to Products
Using AppMagic analytics, EVADAV identified niches where user demand, monetization, and paid acquisition potential were already validated by the market. This approach eventually led to the launch of two products — Pure AI Note and Pet Coach.
Pure AI Note
The niche for note-taking apps with AI technology was found after doing competitor analysis and looking at the monetization strategy of some apps using AppMagic. As the data indicated, there were many applications which made steady income, so it meant that the market demanded this kind of product.
After analyzing the competition, monetization strategy, and downloads, EVADAV started working on the app named Pure AI Note. This application deals mainly with voice notes, transcription, and summary created by an artificial intelligence. It provides users with simpler features oriented towards productivity.
Pet Coach
Just like in the case of the previous product, the idea for Pet Coach came up thanks to the same process.
However, unlike the other niche which had many competing applications, this niche was smaller and could not rely much on organic traffic as the only channel of bringing in users. It could also make profits from using paid channels for acquiring customers.
For this reason, EVADAV released Pet Coach in 2025, focusing on dog training routines and pet care guidelines.
Read the Full Case Study
The complete EVADAV x AppMagic case study, including the full workflow and product examples, is available here:
Special Offer for EVADAVers
For all EVADAVers, AppMagic has prepared a special offer.
For more details, contact Kirill Vagano:
