Summer Trends in Traffic Arbitrage 2025

Summer is in full bloom, so bids and come verticals are getting hotter with the weather. Trends in user behavior change accordingly, so following them is crucial to maximize ROI. Below, we break down the most impactful directions in traffic arbitrage in summer 2025, covering best-performing verticals, top GEOs for arbitrage, ad formats, and user content consumption patterns.

Evergreen ad formats 

While video snippets and Telegram ads are getting traction, some ad formats bring consistent profits with fewer experiments and risks:

• Popunder ad format remains a staple in traffic arbitrage, but it's being used more strategically. Since banner fatigue keeps increasing, especially in Tier-1 geos, creative diversification and smart behavioral triggers are key to maintaining engagement.

• In-page messages are becoming one of the most stable and high-performing ad formats for desktop and mobile, especially for verticals like iGaming and Utilities.

• Push notifications will work well when paired with seasonal offers and summer trends. 

• Native ads can perform better with improved algorithmic targeting. Fine-tune ad campaigns to align with user interests and content themes.

Which ones should you use in your ad campaigns? Compare ad formats here to decide on the most suitable ones, but also keep in mind the arbitrage verticals. For Dating offers, Push notifications, and In-page messages deliver the best performance due to their personal, direct nature. Gambling performs exceptionally well with Popunders and In-page messages, while Dating thrives using Native ads and Push notifications with personalized offers.

Fresh and deep-rooted verticals

Several arbitrage verticals are gaining ground in traffic arbitrage 2025 due to shifting consumer demand and enhanced traffic sources:

• Mobile Apps. The surge in mobile traffic is boosting app installs across entertainment, finance, and health categories. Optimizing Push notifications and In-page messages for this vertical has proven highly effective.

• Utilities. Browser extensions, antivirus tools, and VPNs continue to deliver reliable CPA results through Popunder and In-page messages.

• eCommerce. Seasonal offers tied to summer trends and upcoming holidays drive conversions, especially with Native ads and Push notifications.

Gambling and iGaming verticals remain super-profitable. Among the strongest traffic arbitrage trends in 2025 are mobile-first gaming platforms and instant registration flows that minimize friction. Bonuses, free spins, and localized payment methods are heavily promoted in ad campaigns. When paired with Popunder and In-page messages, gambling offers show exceptional ROI, particularly in GEOs like India, Brazil, and Vietnam.

The Dating vertical is also in high demand during summer, with users actively seeking connection and engagement through tailored, emotionally resonant offers. 

Profits are blooming in Tier-2 regions

When it comes to top GEOs for traffic arbitrage, Asian and Latin American markets are showing outstanding conversions, especially for gambling, app installs, and utility-based offers. Countries like India, Vietnam, and the Philippines are now among Popunder and In-page messages' most promising traffic sources. 

Tier-2 regions are a great choice for traffic arbitrage 2025 with Push notifications and Native ads since you can benefit from:

• Lower CPA costs

• A lot of mobile traffic with high engagement

• Increasing demand for digital services

Pay particular attention to such traffic sources as Indonesia, Philippines, Cambodia, India, and Brazil. The authorities there are planning to reconsider the regulatory framework for iGaming and Gambling ads, so they can become top GEOs for traffic arbitrage.

How to optimize your strategies?

Leveraging summer trends in traffic arbitrage efforts can significantly boost conversions. For example, health and wellness offers, summer fashion, and garden tools are hot commodities right now. Crafting creatives aligned with summer trends, especially within Native ads or In-page messages, ensures better user resonance and CTRs.

So if you want to reap a rich harvest this season, plant the right seeds:

• Test multiple ad formats with rotating creatives to prevent ad fatigue: for example, mix Popunder with other types.

• Focus ad campaigns on rising traffic arbitrage verticals like Dating, eCommerce, and Utilities.

• Align creatives with summer trends and other seasonal hooks. Offers like “hot summer dating” will appeal to the audience’s mood.

• Experiment with AI tools to generate creatives. For example, Google Vision will help you identify potentially “dangerous” details on banners and understand how social media moderators perceive them. Surfer SEO will analyze competitors’ top creatives and offer optimized templates.

Also, in your EVADAV dashboard, you can set up detailed targeting based on location, OS, type of device, and other filters – use this function to reach your audience faster. Got any questions? A dedicated manager is always here to back you up and assist at any step of your ad journey.

Advancements in AI and geolocation analytics enable advertisers to deliver highly localized content for all traffic sources. For instance, the promotion of ‘hot summer dating’ can increase engagement. Utilizing AI-driven tools to send location-based offers or personalize email campaigns with regional trends can help you reach the ultimate efficiency of traffic arbitrage in summer 2025.

Summing up

To stay a winner in performance marketing, you must adapt to changes and understand your audience's preferences. So, follow summer traffic arbitrage trends, use reliable traffic sources, and optimize formats – EVADAV has all the essential tools for this. Check it out yourself