$4000 on the trading offer with a popunder format from Evadav: a case study for advertisers

😎 Hello, Evadavers!

Online trading is a complex niche for earning money, where most people drop out of the race, losing money. But direct advertisers and arbitrators have made and will continue to earn money until people's thirst for "easy money" and the desire for a better life wears off.

We want to show you an advertiser’s case which perfectly demonstrates the relevance of the vertical in Europe and will close the doubts about the quality of Evadav pop traffic if you still have them.

So, the author of the case is an arbitrator who chose an offer from a direct advertiser and decided to test the Evadav popunder traffic on it. Olymp Trade is an international multilingual platform for online trading, where you can earn on various types of assets, including cryptocurrency, shares, stock indexes, assets of commodity segment, currency, etc.

The trading platform looks decent, neat, and beginner-friendly. It has a demo version, quick support, and a mobile app. But we are not traders with you, and in this case, Olymp Trade interests us as an offer of the arbitrator, who wanted to drive the popunder traffic from European countries and chose the right source - Evadav.

So let’s start with a bundle:

offer: olymptrade.com

affiliate network: direct advertiser

payment model: CPL (payment for registration)

ad format: popunder

geo: EU, Tier 1

traffic type: mobile

OS: Android

campaign period: 21.02.23 – 22.03.23

The problem of lack of money is eternal for most people in all countries. Everyone wants to improve their financial situation, but not everyone is willing to take risks and invest. Therefore, the main problem of the advertiser promoting a trading offer is to lead the potential clients to the target action, to work out objections, and show what "pains" they can close if they register on the trading exchange.

The advertiser targeted mainly European countries from tier1. Remember, Europeans - solvent, gambling, but already quite sophisticated. They are difficult to surprise or induce spontaneous decisions; they are prudent, calculating, financially literate, and reluctant to part with money. But with the proper approach, the conversion is feasible.

What is trading?

The essence of online trading is simple and old as the world: buy assets (currency, stocks, crypto, and any securities) when they fall in value, and then sell when their price rises. The difference in value is the trader's earnings.

At first glance, the work is not dusty, and the income is decent. But there is a nuance: to not lose all capital at once, it is essential to have financial literacy, catch the "mood" of the market, and adjust to trends. It's necessary, even if a robot replaces you.

Forbes' most successful traders admitted relying on mathematical models to make decisions. One of the world's best traders, Mark Minervini, claims that success depends not on finding the lowest point but on the ability to enter the trend.

Therefore, most users of trading platforms are beginning traders, of which only a few will become professionals. But many people will always be willing to try, as the chance for a "beautiful" life, tons of money, and luxury attributes are powerful triggers.

Obviously, the pandemic, the popularization of offers from bordering verticals, the unstable economic situation, the political crisis, and the war have increased the demand for trading offers.

The dynamics of currencies and the share price index in developing and developed countries also contribute to this:

Trading offers types

A wide range of offers represents the trading vertical: players can earn here on the exchange rate of currencies, securities, precious metals, shares of marketplaces and large companies, and digital assets.

Benefits of trading offers for arbitrators

Trading offers have a low entry threshold (compared to crypto, gambling, and betting), especially if KPI is minimal. Vertical is good for beginners.
Different traffic sources, including free and shareware (Facebook, TikTok, Telegram, Instagram, or local social networks in current geo), are relevant for this direction.
In addition to direct promotion, here you can use various bundles, offering, for example, trading tutorials or programs for automatic trading on the asset exchange.
Trading is not as strictly regulated by law as related verticals.
Advertising trading offers are easier to moderate.

Target audience

Potential traders are men 25-45 years old who can be middle management and entrepreneurs. The target audience of trading offers is those who have heard something about investment, have economic education and understand the phrase "money makes money."

By the way, as in gambling, for example, you can count on the poorly educated and desperate guys who are ready to invest everything and hardly feel the "smell of easy money."

But for the advertiser, they are not as valuable as the first type. Why? Because they have very little money, and after losing the latter, they usually do not return and generate income through a trading platform or arbitrage.

Payment models

Arbitrators usually receive a CPA-model fee: for registration (CPL) or first deposit (CPS).

Some partners offer an additional return on RevShare. In this case, the arbitrator receives a commission for the platform’s income from the user, and this may be a very long-term passive income if the user stays on the stock exchange.

How to promote trading offers

Approaches to their promotion depend on what audience you want to attract: "big sharks" ready to change the platform or "fresh blood" - who have heard something about such earnings but have not tried yet.

Evadav tip:

If you want to "warm up" a new audience and lead to target action, the whole focus should be on the opportunity to change one's life and realize all material dreams. We’ll show how to do this in examples further down the case.

Where to look for traffic for trading offers?

Traffic for trading offers can be safely searched in:

🇸🇬 Singapore

🇧🇷 Brazil

🇮🇳 India

🇲🇾 Malaysia

🇸🇦 Saudi Arabia.

Generally, advertisers can choose any country with the following:

unstable economic situation;
low income
harsh working conditions.

Where the local population has no other ways to improve their financial situation, online trading is increasingly attractive to people. And a commercial like "Working two hours a day and making more than my boss. Do you want to do the same?" still works perfectly.

Best traffic sources

Most sources and advertising formats are suitable for promoting trading platforms (unless specific types of received traffic are specified in the offer).

But since the subject is complex and the competition is high, testing can take a long time until you find a working bundle.

So, to earn on trading offers you can use the following:

Paid sources

СРА-networks – are intermediary platforms that help advertisers and arbitrators find each other. Here you can buy traffic with the necessary parameters for your site and arbitration. Choosing a partner with good reviews is essential to get high-quality traffic and not merge the budget, never having received conversions. Evadav traffic is one of the best in the market thanks to its anti-fraud system.

Test Evadav traffic >>

Contextual advertising - effective, quick, simple, but expensive. Even direct advertisers who can afford to buy advertising from search giants and bend to their strict requirements prefer choosing other ways.
Banner advertising - more suitable for increasing brand awareness, but it is also quite relevant for trading offers as an additional channel.

Free sources

Thematic platforms are any resources, forums, and publics devoted to financing, investment, or related areas, where you can leave a link to the offer.
Social networks: You can promote offers in relevant groups and communities. You can spam free of charge in comments or honestly negotiate with the group administrator about paid advertising.
Youtube - the largest video hosting - can bring much traffic if you create a thematic channel and its promotion.
Bulk emails, oddly enough, still work, and in trading as well.
SEO - bringing your trading platform (or platform where you will advertise it) to the top of SERP is wonderful, but long and expensive, if you refer it to a specialist.

Best formats and examples of creatives that lead to conversion

Classic push — pop-up notifications that you can personalize. Push is easy to "target" the audience with the desired parameters; they are visible and cover all devices and platforms (except iOS). It is an excellent option for arbitrators and direct advertisers who want to get a lot of traffic at an affordable price quickly.

Popunder directs traffic to the landing page, which opens under the working tab. As a variety of pop-format, popunders bring a relatively loyal audience, and there is no need to spend time and budget making creatives. A quality selling page is enough. It should have a catchy headline, a clear call to action, images with successful men, happy faces, graphs, topical elements of the exchange, and "beautiful life" attributes.

Native advertising works as well as previous formats but costs a little more and requires the uniqueness of promo materials. Advertising should be relevant to the site's subject and organically incorporated into the content. Though you can't scale it, the proper native ads will bring long-term income.

Inpage is a pop-up ad with a small image and an intriguing headline. There is no subscription base because users do not need to subscribe to them. The format is not aggressive and is relevant for Safari browsers. Promo materials for inpage work the same way as for push. Custom styling of widgets can make them as personalized as possible, but this option is still available for a few partners. Evadav is one of them.

Here is the Standard Social custom template:

The following creative is in System style:

Evadav tip:

Due to custom styling, inpage format shows conversion 2-3 times higher than others. Such notifications cover the iOS audience and are not blocked by browser extensions.

Ad campaign configuration

Our advertiser has chosen for his campaign popunder-traffic from selected European countries: device type - mobile, OS - Android.
The Olymp Trade platform is multilingual, so all browser languages are relevant.

At the start of the campaign, our arbitrator of the promoted trading platform chose a bid a little above the minimum.

The partner eliminated hours when people are least active online. Since his target audience is working men, offering them pop-up advertising after hours - lunch break or while commuting is better.

He didn’t set any budget or display limits and added a postback URL and macros {COUNTRY}, {BROWSER}, {SOURCE_ID}, {OS} to track statistics by the required parameters.

To warm up the audience, he used such pre-lander with a questionnaire:

A week later, he analyzed the results and consulted his manager on optimizing the campaign.

The personal assistant recommended choosing one geo in one campaign, raising the bid, and connecting automated rules.

The advertiser selected three countries that showed the best conversion - Germany, Italy, and Spain, and divided them into different campaigns.

They were running for three weeks and showed these figures:

Germany

Italy

Spain

Thus, the advertiser spent $10,680 for one month, receiving over a million impressions and 52,167 conversions.

After optimizing, the campaign yielded:

– in Germany 15,276 leads and $1,272.61;

– in Spain, it reached 16,242 leads and $991.09.

The best results came from Italy - the campaign brought 14,310 registrations and a $1,554.13 profit!

The results are excellent - with moderate costs and minimal advertising participation, the average ROI was almost 37%.

How to work with trading vertical: exclusive recommendations from the Evadav team

If you decide to test trading vertical or increase traffic on your trading platform, follow the advice of our experts:

Choose one geo in one advertising campaign - so you can get the most accurate statistics, it is easier to optimize the campaign and take the best positions in the auction to win your bid.
Run tests with a fixed CPM recommended by the system or higher. Remember, the higher the bid, the more popular sources, traffic, and leads you get for your campaign.
Configure the conversion tracking with Postback URL to track results and optimize in time.
Connect automated rules with a personal manager. This feature allows you not to waste time on manual optimization - non-convertible sources automatically fall into the blacklist.
Ask your personal manager for advice, who is ready to answer questions and help at every campaign stage for your high ROI 24/7.

Trading vertical for arbitrators is as attractive as gambling or dating. All people, to some extent, gamble and want "easy" money. Therefore, trading offers are popular and relevant in different geo.

Our arbitrator's campaign lasted one month, cost $10,680, and made $3,926 in profits. The final ROI was 36.77%.

Is that what you want?

Now having another "warm" ready-made bundle, you can start testing trading offers.

🤑 Launch trading campaign with Evadav >>

Also useful to read:

Popunder premium traffic >>

5 steps to a successful campaign with Popunder >>

Popunder world: guideline for advertisers >>