Demand Sales Manager (Reactivation)

1. Reactivation of inactive advertisers: Working with the existing client database, focusing on advertisers who previously deposited funds but stopped launching advertising campaigns.

2. Identifying reasons for churn: Communicating with former advertisers to understand why they stopped working with us, including issues with traffic quality, campaign performance, budget, technical settings, or changes in business priorities.

3. Developing client reactivation strategies: Creating an individual approach for each advertiser based on their previous experience, needs, and potential opportunities to resume cooperation.

4. Managing client communication: Conducting negotiations, handling objections, following up regularly, and maintaining contact with potentially interested advertisers.

5. Identifying additional growth opportunities: Identifying promising advertisers, exploring new areas for cooperation, and finding opportunities to increase advertising spend among active clients.

6. Collaborating with internal teams: Working with Account Managers, Technical Support, and other departments to resolve issues preventing advertisers from returning.

7. Maintaining CRM records and reporting: Documenting communication history, reasons for client churn, reactivation statuses, and the results of outreach activities.

8. Analyzing performance: Tracking key metrics, including the number of reactivated accounts, repeat deposits, recovered advertising spend, and conversion from initial contact to resumed activity.

9. Contributing to business development: Attending industry conferences, professional events, and networking activities to represent EvaDav, build professional relationships, and identify additional business opportunities.

10. Professional development: Learning about advertising formats, platform capabilities, and affiliate marketing to improve client communication and prepare for potential future growth into a Business Development role.

• Confident use of Microsoft Office.

• Experience working with CRM systems, including maintaining communication history, tracking client statuses, and scheduling follow-ups.

• English proficiency at B2 level or above, both written and spoken, for communication with international advertisers.

• Confident use of Telegram, email, and other business communication tools.

• Ability to work with client data and perform basic analysis, including tracking advertiser activity, churn reasons, and reactivation results.

• Ability to work with KPIs and regularly report on performance.

• Understanding of how advertising networks, affiliate marketing, and performance marketing work.

• Knowledge of CPC and CPM advertising models and an understanding of key advertising campaign metrics and budgets.

• Experience with trackers and advertising traffic analytics tools.

• Knowledge of additional foreign languages.

• Experience using AI tools to prepare client messages, analyze information, and improve work efficiency.