Media Buyer APPs (In-app)

Campaign Launch & Scaling

• Launch, manage, and scale advertising campaigns across in-app ad networks for Utility apps (VPN, Cleaner, AdBlocker).

• Identify and test new GEOs, traffic sources, placements, and ad formats.

• Scale profitable campaigns while keeping the cost per deposit within the target threshold.

Campaign Optimization

• Optimize campaigns daily to maximize ROI by adjusting bids, budgets, targeting settings, and placement blacklists/whitelists.

• Analyze cohorts and LTV to evaluate campaign profitability across different time horizons.

• Identify and eliminate fraudulent and low-quality traffic.

Ad Creatives

• Monitor market trends and competitors using ad intelligence (SPY) tools to identify effective creative approaches and emerging formats.

• Prepare detailed creative briefs for designers, including concepts, formats, hooks, references, and hypotheses.

• Test ad creatives, analyze their performance, and replace underperforming or fatigued creatives.

Analytics & Reporting

• Track and report key performance metrics across all channels, including ad spend, deposits, cost per deposit, ROI, and ROAS.

• Analyze data in AppsFlyer and reconcile performance metrics between tracking platforms and ad networks.

📌 Technical Competencies  

🔹Proven experience in media buying across in-app ad networks for mobile applications, with strong skills in campaign setup, management, and optimization.

🔹Experience in the Utilities vertical (VPN, Cleaner, AdBlocker, Antivirus, Battery, etc.).

🔹Experience managing monthly advertising budgets of $100,000 or more.

🔹Strong proficiency in AppsFlyer, including attribution, cohort analysis, event tracking, and data analysis.

🔹Experience in developing, selecting, and testing ad creatives.

🔹Solid understanding of unit economics for subscription-based apps, including CPI, conversion rates to deposit/trial, LTV, and ROI.

🔹English proficiency at B1 level or higher, sufficient for communication with ad network managers and reading technical documentation.

📌 Soft Skills  

🔹 Analytical mindset – ability to process data quickly and find solutions.  

🔹 Responsibility and attention to detail – ensuring campaign accuracy and preventing errors.  

🔹 Stress resilience – handling large budgets and continuously seeking growth opportunities.  

🔹 Independence – ability to work without strict supervision while focusing on KPIs.  

🔹 Teamwork – collaborating with designers, copywriters, developers, and analysts.  

🔹 Willingness to learn – keeping up with trends and innovations in digital advertising.

🔹Experience working with Unity Ads, AppLovin, Mintegral, Liftoff, and other in-app advertising networks.

🔹Strong proficiency in using ad intelligence (SPY) tools for competitor research and creative analysis.