Trackers as an effective automation tool

If you’re working with digital ads, then you know how crucial it is to plan campaigns properly and cut non-effective ads off. And doing it manually, especially when ads are more than 2-3, is too complicated and time-consuming. 

To automate and simplify advertisers’ work, one should use trackers, which provide detailed analytics and compile data necessary for a decision whether to stick to certain ads or not. 

In this article, we’ll break down all the required information about trackers for easy work with traffic. Do you need them? Let’s get to know it.   

Join those who already work and earn with Evadav!

All about trackers

Tracker is a program automating ad campaigns’ data collection, processing, and analysis. Most trackers are not limited to these functions, but have additional features like splitting your traffic to hide it from moderators (show your target audience one content and to platform moderators - another one) or banning bots. 

Types of trackers

➡️ Cloud

They are on the owners’ service side. High data rate and no need to know technical specs to set it up.  

➡️ Server

Are being installed on the customer’s hosting or server. Benefits: prompt response, unlimited traffic volume, data is saved on your server automatically. 

⚠️ Server trackers are cheaper and beneficial for those who work with big traffic volumes. And cloud trackers are more functional and efficient. 

Trackers’ main functions

– incoming and outcoming traffic tracking;

– split-testing;

– user data collection;

– landing pages and pre-landers work tracking;

– blocking bots;

– analyzes the efficiency of offers, creatives, ad campaigns, and ads. 

These are the basic functions, even for free software. However, most trackers include many other useful features which not only analyze ads but also make the whole work simple.

Trackers’ main tasks

A good tracker will allow you to automate routine and free your time. You’ll be able to:

✅ Check bundles’ efficiency. Tracker collects data from all added sources, compares efficiency and conversion. All analytics are in one interface. You only need to compare. 

✅ Get maximum profit. You’ll be able to split and redirect traffic on different offers, to raise a conversion. Splitting is available in terms of language, geo, operators, OS, etc. 

✅ Redirect traffic in two clicks. You don’t need to stop ad campaigns to redirect traffic or change the partner system. All can be done inside the tracker. 

✅ Set up automatic change of partnership system. If you reach the lead limit in one partner system, the tracker will redirect traffic on the same offer in another partner system.

✅ Run tests. To define ad campaign, creative, or landing page efficiency. 

It’s a useful, practical, and very handy software that makes the work of Evadav advertisers easier and faster. 

Proven top trackers with a discount from Evadav

We’ve made a selection of reliable and functional trackers for you, our advertisers, to pick from. With each of these trackers we’ve set up fast integration just in two clicks. Go to “Traffic Sources” and find our ad network. Also, get a discount with promo code Evadav. 

1. Adsbridge

Price:

from $29 to $799. Trial version - 14 days.

Benefits:

– creating and managing ad campaigns in one tab;

– multi-level report system available in real-time;

– report settings: you can switch unwanted parameters off;

– the platform allows working with big traffic volume;

– tracking frauds, bots, etc.

2. AppsFlyer

Promo code gives you:

Discount up to 50%.

Price:

Individual calculation with a manager

Benefits:

– free package available;

– operation high speed;

– one of the leading trackers;

– full tracking functions set in a free package.

3. Bemob

Promo code gives you:

25% discount when paying for a month.

Price:

from $49 to $499. Trial version - 3 months.

Benefits:

– split-testing is available;

– traffic tracking and distribution;

– domain redirecting;

– real-time reports;

– tracking mobile campaigns;

– easy to use.

4. Binom

Promo code gives you:

40% discount with the payment for the first month.

Price:

$69 per month. Trial - 14 days.

Benefits:

– one of the fastest trackers. One-click is processed in 5-7 ms;

– reports are loaded almost instantly;

– functions are constantly being updated;

– tracker processes big volumes of data quite well;

– tech support works around the clock. 

5. Funnelflux

Price:

$99 per month. The first month costs $1.

Benefits:

– fast stats;

– can track without cookie;

– can add an unlimited amount of domains;

– precise data;

– reports can be adjusted up to you;

– you can integrate service with optimizers.

6. Keitaro

Promo code gives you:

Discount up to 50%.

Price:

from $25 to $70. Demo-version is available.

Benefits:

– 30 filters for traffic distribution;

– own landing pages and offers editor;

– protection from bots;

– cloaking is available;

– flexible settings;

– full-featured API.

7. Kintura

Promo code gives you:

Discount up to 50%. 

Price:

from $199 to $999. Demo-version is available for one month.

Benefits:

– incoming data fast processing;

– evaluates user’s behavior;

– unloads data instantly;

– adapts to any vertical;

– tech support around the clock.

8. Landingtrack

Promo code gives you:

Discount 20% for 2 months. 1 free month if you buy 6 months. And 3 free months - for 12 months purchased. 

Price:

from $49 to $499. Demo-version is available in each package.

Benefits:

– all ad campaigns can be automated;

– real-time analytics;

– split-testing is available;

– you can share access to the tracker with your team.

9. Octotracker

Promo code gives you:

30% discount if you pick the “Profi” package and pay for the first month.

Price:

From RUB 2 400 to RUB 8 5000.

Benefits:

– powerful analytics system;

– traffic quality control is available;

– all analytics in one place;

– financial analytics available;

– works with all popular CPA networks.

10. Peerclick

Promo code gives you:

$50 on your balance.

Price:

from $99 to $649. Free version of 100 000 events.

Benefits:

– protections from bots and moderators;

– low price;

– high processing speed - up to 1 mln clicks per day;

– you can work with mobile traffic. 

11. Redtrack

Promo code gives you:

Discount up to 50%.

Price:

from $49 to $1119. Trial - 14 days.

Benefits:

– you can create several filters flows for one ad campaign;

– choosing redirect scheme after the transition to a landing page is available;

– conversion limits can be set up;

– easy to use, user-friendly interface;

– guidelines for most partner systems are available.

12. Theoptimizer

Promo code gives you:

69% discount on the first month.

Price:

from $199 to $699. Trial - 7 days.

Benefits:

– integrates with many popular trackers;

– easy to use;

– fast working speed. 

13. Thrivetracker

Promo code gives you:

30% discount if you purchase 6 months. Promo code EVADAV30.

Price:

from $44 to $799. Trial - 14 days.

Benefits:

– low price on basic subscription;

– supports up to 50 traffic sources;

– reports can be detailed on criteria;

– split-testing.

14. Voluum

Promo code gives you:

Eternal discount of $10 for Discover package and $20 for Profit one.

Price:

from $89 to $499.

Benefits:

– easy to use;

– regular updates;

– SSL tracking;

– processing high speed;

– real-time statistics update.

15. Zeustrack

Promo code gives you:

Discount up to 50%.

Price:

$499 and $899/month. A trial version is available.

Benefits:

– no limits on clicks amount;

– landing pages are saved in the cloud;

– you can modify access levels;

– integration with third-party websites. 

Every tracker has strong and weak sides. 

⚠️ We recommend testing several of them to choose what is optimal and useful for you. It’s possible as most services have trial versions. 

Leave your ad campaigns’ efficiency to Evadav and get quality traffic at fair price!

How to start using tracker [on Voluum example]

We’ve created a manual for a better understanding of how to set trackers up. Voluum tracker will be set as an example in this text, but the principles of other trackers are the same. The difference is only in interface.  

Setting Voluum up

1. First, create a traffic Source. For this:

1.1. Open “Traffic Sources”.

1.2. Click «Create» and then select the “Traffic Sources” option in the drop-down menu.

1.3. Pick Evadav from the list.

1.4. Click «Next».

1.5. Set additional options according to your needs and click the “Save” button.

2. Now go to “Campaigns” and click the “Create” button. Select “Campaign Simple” or “Campaign Advanced” in the drop-down menu. 

2.1. In the opened form pick the traffic source you’ve just created in the previous step. 

2.2. Enter the name of the campaign in the “Campaign name” text field. 

2.3. Select the workspace type in the “Workspace” menu.

2.4. Pick a lander (optionally) in the “Landers” menu. 

2.5. Choose your offer in the “Offers” menu.

2.6. Click the “Save” button.

2.7. Click the “Copy” button.

2.8. Click the “Done” button.

You’ve completed setting Voluum up. 

Now go to the Evadav account.

Set it up in Evadav

1. Open “Campaigns” section.

2. Click the “Create” button.

3. Enter the name of the campaign in the “Campaign name” text field.  

4. Paste URL link that you’ve previously copied in Voluum in “Target URL” text field.

     5. Upload your creative and enter ad campaign other details.

⚠️Evadav tip: Conversion transferring from tracker to our Evadav ad network will help you to get more relevant traffic. Automatic sort out process to black and white lists will allow you to raise ROI more than in two times as a result of our tests. And automated rules option will enhance traffic flow optimization. Therefore we recommend not to ignore these tools.

     6. Select geo.

     7. Provide a bid value.

     8. Click the “Create” button.

Now The traffic that Evadav provides will be directed through Voluum to a destination that you have set in Voluum. 

Every software has its manuals and guidelines and it will help you with fast and easy settings. But, overall, the interface is user-friendly. 

Conclusions:

Do advertisers need a tracker? Our answer is YES. Even though you don’t have many ad campaigns and you are just starting your way, you definitely need to use a tracker. 

It’s not only a routine automation, but also a full and detailed stats about your campaigns. And the more you know about your traffic, the less money you spend on testing and the higher conversion will be.. 

Start your work in the most promising ad network right now – Evadav invites advertisers to cooperate. 

Advertise with Evadav!