TOP verticals in our advertising formats + examples of creatives with the highest conversion

The beginning of a new year is the time for forecasts, plans, and bold views into the future. We dive into the behind-the-scenes of affiliate marketing to bring you the best insights that we are confident will help you conquer even higher affiliate marketing heights in the coming year!

We have collected the top verticals with their top geos for our advertising formats, including native ads, push notifications, in-page, and popunder. And as a special bonus, we have collected for you the top examples of converting creatives, which we hope will inspire you to create high-impact advertising with the best conversion. So, let's go! 😉

Push notifications

The first format we will look at today is the push notification format. It is quite common in affiliate marketing and has a number of advantages. Push notifications take advantage of a subscriber’s previous consent to deliver ads instantly to any device. This form of ad is visible even when the user is not browsing. What are its strengths?

• It is best for those who want to advertise aggressively.
• Large volumes. Over 3B impressions/day available.
• Optimal format for promoting ads aggressively.
• Low cost, starting at $0.001.

The best verticals for the push notification category for this fall of this year:

1. Gambling
   
   

2. Push notifications
   
   

3. Sweeps
   
   

4. Nutra
   
   

5. Finance
   
   

6. Betting
   
   

7. Dating
   
   

8. E-commerce
   
   

9. Utility
   
   

You can see examples of the best creatives for the top 5 verticals for push notifications: Gambling, Push notifications, Sweeps, Nutra, Finance here.

Native

The next format we will consider is native advertising. Native ads are always shown within the site's content, ensuring ultimate viewability for your creatives. Native banners have click rates that are eight times higher than regular formats. They represent a very effective tool for building audience engagement. 

There are many advantages of native advertising. The main ones can be seen below.

• Quick and easy to register and customize campaigns.
• Industry-leading algorithms for bidding, tracking campaigns, performance, and conversions.
• Instant access to a dedicated account manager and 24/7 client care right from your administration panel.

You can see the top verticals in native advertising below.

1. Smartlink
   
   

2. Dating
   
   

3. Nutra
   
   

4. Push notifications
   
   

5. Gambling
   
   

Here, we have collected the best creatives for native advertising.

In-page

One of our popular formats is in-page advertising. Its effectiveness is difficult to overestimate since, today, it is one of the best lead hooks. In-page ads are displayed directly on the website. They work with all browsers and platforms and especially work well with iOS. Non-intrusive, they provide access to an audience that might be tired of push formats.

What makes it different from other formats?

• Large exit buttons exclude the possibility of unintended clicks.
• Works with all traffic. You can target any GEO, device, browser, or OS.
• High CTR - 25% better than push on account of its native “feel”
• No mislead. This is important for Google's compliance
• Works well with most verticals.

The following verticals showed themselves to be the best in-page this fall.

1. Dating
   
   

2. Push notifications
   
   

3. Sweeps
   
   

4. APK
   
   

5. Content site
   
   

6. Gambling
   
   

7. Webcams
   
   

8. Betting
   
   

9. Utility
   
   

Examples of creatives for in-page here.

Popunder

Popunder catches attention due to its surprise effect. Popunders appear behind a browser window and are fully visible once the main window is closed or minimized. They are only shown to unique viewers once a day or with optimal frequency. This means that budgets are not drained when a user repeatedly goes to the same site.

What features does this format have?

• Popunder ads are an ideal format for capturing attention.
• Full page format, optimal for gaming, gambling, cams, and other verticals
• High-quality traffic coming from large, trusted traffic sources
• Shown once every 24 hours or with optimal frequency, with max conversion guaranteed.
• Flexible rates by CPM and CPC.

The best verticals for the popunder format for this fall of this year:

1. Smartlink
   
   

2. Push notifications
   
   

3. Dating
   
   

4. Gambling
   
   

5. Trading
   
   

6. Utility
   
   

7. Betting
   
   

8. Services
   
   

9. Webcams
   
   

We hope now you have a lot of insights and enough examples to make your advertising even more effective and get maximum profit!

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