New Update: Android 15 Targeting & GIF Creative Uploads for Enhanced Ad Engagement

In our continuous drive to empower advertisers with the latest and most impactful tools, EVADAV is excited to announce two significant new features: Android 15 targeting and GIF creative uploads. These updates bring new possibilities for targeting and engagement, enhancing your ability to connect with relevant audiences. Here's everything you need to know about these features and how to use them effectively.

1. Android 15 Targeting: Target the Latest Android Users with Precision

With the recent release of Android 15, EVADAV now allows advertisers to specifically target users on this latest OS version. This feature helps advertisers align their campaigns with the most recent Android audience segment, ensuring your ads reach the latest users and remain relevant as technology evolves.

How to Use: To enable Android 15 targeting, go to the “Targeting & Audiences” section in your campaign settings, and choose Android 15 from the OS options. This setting will ensure that your campaign is visible only to users with Android 15, optimizing reach among tech-savvy and engaged users who frequently update their devices.

Android 15 targeting is ideal for brands and advertisers who want to stay at the forefront of mobile advertising, reaching audiences who are more likely to respond positively to innovative and tech-forward campaigns.
 

2. GIF Creative Uploads: Engaging, Animated Content for Tier 1-2 Regions

Visual engagement is crucial for campaign success, and GIF creatives can be particularly effective in capturing attention and conveying messages quickly. EVADAV now offers the ability to upload GIF creatives for advertising formats like InPage, NativeAds, and OnlyFantastic. This feature, however, is restricted to Tier 1-2 countries and requires special access, which can be granted by your personal EVADAV manager.

How to Access GIF Uploads: As shown in the EVADAV interface, this option will be visible in the creative upload section. Contact your account manager, who can enable this feature for your account, allowing you to bring animated, eye-catching content into your campaigns.

Animated GIFs are a powerful tool for increasing click-through rates and engagement, particularly in competitive markets. They allow advertisers to deliver compelling stories and complex messages in a short, visually engaging format, perfect for attracting attention in a busy digital landscape.

Benefits of These New Features

• Precision Targeting with Android 15: Align your campaigns with the latest Android users, capturing a tech-savvy and engaged audience segment.

• Enhanced Visuals with GIFs: GIFs are an excellent choice for boosting engagement in markets where static ads are commonplace, creating a more memorable brand experience.

How to Get Started

Ready to take advantage of these new features? Log into your EVADAV acount, navigate to the relevant campaign settings, and reach out to your manager to activate GIF uploads for eligible regions. Whether you're launching a new product or aiming to re-engage your audience, Android 15 targeting and GIF creatives can make a tangible difference in your campaign performance.

Stay tuned for more updates as we continue to bring you innovative tools to elevate your advertising experience with EVADAV!