Dating Vertical 2022: Stats, GEOs, Creatives

One of the most prosperous verticals in affiliate marketing is dating. COVID-19 made it even more profitable, and dating services had a huge development as online communication became one of the foremost. How to push traffic to the dating vertical in 2022? Read on to discover!

✨Top Dating Geos

According to Statista, the top 5 countries by online dating revenue are:

The best results are found in Tier 1 countries.

The USA is the leading country in statistics. Dating services are at the peak of popularity in the US.
The good news is that India is also on the list. A large population, diverse incomes, and many opportunities are all features of the country.
The third and fourth places go to Asia - China and Japan. You may not have known, but Japanese have more iPhones than the population in the United States. Keep this in mind when choosing your traffic and make sure your creatives are localized. You can get quality traffic even with standard banners, but it's important to use content geared toward Asian countries.
In Tier 2 and 3, you can make money with dating, and the competition will be lower. A small country can still be profitable.

💡In your Evadav profile, you can choose any geos you want to target your audience. Try now.

✨Average CPC/CPM Rates on TOP 10 GEOS

Here are the avarage CPC and CPM rates on popular geos:

🇺🇸US: 0.05 - 0.05 срс, 0.6 срм

🇩🇪DE: 0.05 cpc, 0.4 cpm

🇮🇳IN: 0.004 cpc, 0.01 cpm

🇮🇹IT: 0.06 cpc, 0.2 cpm

🇧🇷BR: 0.05 cpc, 0.1 cpm

🇬🇧UK: 0.05 cpc, 0.4 cpm

🇫🇷FR: 0.05 cpc, 0.9 cpm

🇪🇸ES: 0.06 cpc, 0.8 - 0.9 cpm

🇦🇺AU: 0.05 cpc, 0.7 cpm

🇵🇭PH: 0.06 cpc, 0.2 cpm

✨Dating Affiliate Programs: TOP 7

eHarmony

eHarmony is a dating service that has been popular for 20 years. They offer an affiliate program under the following conditions:

Commission: $10 per lead/30% per sale
Cookie Duration: 45 days
Payment Methods: Check, direct deposit, or Payoneer.

Cupid Media Sites

Cupid Media is a huge network of online dating sites. All kinds of dating sites are available, from geo-specific sites (UkraineCupid, etc.) to BBWCupid, Cupid sites for LGBTQ people, and even single-parent dating sites. As for their affiliate program, Cupid Media offers:

Commission: 75% per sale
Cookie Duration: 45 days
Payment Methods: Paypal or check.

Among other popular dating offers are:

Elite Singles with their program, offering $7 commission per sale and 45 days of Cookie duration;
Silver Singles - dating site for those who are 50+. They offer a program with $7 commission per sale and 30 days of Cookie duration;
Meet Your Psychic - dating service for people who are searching for their soulmates. They offer $100 per sale and 30 days cookie duration;
Adult Friend Finder - world’s largest swinger community. The program they have gives you 75% per sale and a lifetime cookie duration.
Jdate - site for dating Jewish singles. Their affiliate program offers a $2 payout and 30 days cookie duration.

✨Top Conversion Formats for Dating

There is a number of ad formats popular in dating.

💖In-Page Push

Messages that appear on a website while users are on it are called in-page push notifications. They have a similar design to classic push notifications, but the user doesn't need to subscribe to receive them. An image and a catchy message are typically used in these notifications to create a good connection.

💖Push

No matter whether a user is currently visiting the page or not, classic push notifications are sent to desktop and mobile devices. In addition to prodding the viewer, these notifications work best when accompanied by provocative imagery.

💖Native

Native ads are designed to fit seamlessly into the site's content. There are three things that are essential to native ads in the dating vertical: eye-catching creative, engaging caption text, and the use of emojis.

💡In your Evadav profile, you can choose any of the ad types listed above to launch your campaigns. Try now.

✨Dating Creatives

In order to make a successful creative, there are a few keys to remember:

Keep it short and sweet (between 35-45 characters is best).
Tailor your content to your target audience.
Describe the event in terms that inspire curiosity (i.e., "hidden," "amazing," "surprising").
Include numbers, lists, or infographics.
Avoid using negative language such as "never," "worst," or "mistake."
Use cute emojis.
Add a clear CTA.

💡In your Evadav profile, you can try up to 10 different creatives and choose the best one.

Read also: Successful Native Ad Strategy