The Best Time to Launch Betting Traffic: IPL 2025 is Here!

The Best Time to Launch Betting Traffic: IPL 2025 is Here!

The highly anticipated IPL 2025 has officially kicked off! As one of the most-watched cricket tournaments globally, the Indian Premier League (IPL) attracts millions of viewers, particularly from India and other cricket-loving nations. For advertisers in the gambling, betting, and other high-conversion industries, IPL 2025 offers the perfect opportunity to drive traffic, maximize profits, and engage with a highly motivated audience.

Why Now is the Best Time to Launch Betting Traffic

Timing is everything in digital advertising, especially for industries like gambling and betting, where reaching the right audience at the right time is crucial. IPL 2025 offers advertisers the ideal moment to target millions of viewers who are not only watching the games but actively placing bets and engaging with the event.

Why IPL 2025 is a Goldmine for Advertisers


The cricket betting market was valued at USD 14.45 billion in 2024 and is expected to grow to USD 36.24 billion by 2033, reflecting a compound annual growth rate (CAGR) of 10.78% from 2026 to 2033.

Over the past decade, the market has seen substantial growth, primarily fueled by the rising popularity of cricket, particularly in regions like South Asia, Australia, and the UK. In 2023, the market was valued at around $1.2 billion and is expected to expand at a CAGR of approximately 10.5% until 2028. This growth can be attributed to the boom in online betting platforms, the increasing use of mobile technology, and the growing accessibility of live-streaming cricket matches. 

Additionally, governments in several countries are introducing regulations to govern the betting industry, enhancing player protection and boosting tax revenues, all of which contribute to the continued expansion of the cricket betting market.
 

• Massive Viewership: IPL attracts millions of viewers for every match, whether on TV, mobile devices, or streaming platforms.

• High Engagement: Cricket fans are incredibly passionate and engaged, making this the perfect moment to promote betting opportunities. Fans follow every match closely, and often place live bets as the games unfold.

• Perfect Target Audience: IPL has a diverse audience, including die-hard sports fans, casual spectators, and bettors, all highly motivated and ready to take advantage of betting opportunities.

Demographics of the IPL 2025 Audience: Age and Gender Insights

Understanding the demographics of the IPL 2025 audience is key to targeting the right users for your campaigns. Based on various industry reports, here’s a breakdown of the audience:

Gender Breakdown:

• Male Audience: Comprises approximately 70% of IPL viewers. The male audience is most active in sports betting and engagement.

• Female Audience: About 30% of the IPL audience is female, and women engage with the event and participate in various fan-driven activities.

Age Breakdown:

• 18-34 years: This is the largest age group, making up 60% of the viewership. These are the highly engaged, mobile-first users actively involved in live betting and real-time engagement.

• 35-50 years: This age group accounts for about 25% of IPL’s audience, representing a significant portion of bettors likely to place bets through more traditional platforms.

• 50+ years: Around 15% of viewers fall into this category. Although this group may not be as engaged as the younger ones, they still represent a valuable target for products tailored to older audiences.

These insights are crucial when tailoring your campaigns to maximize ROI during the tournament.

Effective Advertising Strategies for IPL 2025

Using the proper advertising formats is essential to succeeding at a high-engagement event like IPL. Here are the updated strategies with the new focus on formats:

1. Popunder Ads

Popunder ads are the top choice for IPL campaigns. These ads are displayed underneath the main browser window, ensuring they capture attention once the user finishes interacting with the content. Popunders are effective for betting ads, as they reach users during crucial moments, such as when a match is live, and a bettor is most likely to make a move.

2. In-Page Messages

In-page messages allow you to deliver relevant ads to users directly on the page where they’re most active. These ads can be used for time-sensitive offers during live matches, such as betting odds or last-minute betting opportunities, making them perfect for real-time engagement during IPL.

3. Push Notifications

Push notifications send instant updates, such as live match scores, betting odds, or game-changing moments. This format best engages users who want to follow the action in real time and act quickly on betting opportunities.

4. Native Ads

Native ads blend seamlessly with content on sports websites, news feeds, and blogs. These ads are non-intrusive and deliver betting offers directly related to the IPL, increasing the chances of a user clicking and converting. Native ads promote affiliate offers and encourage users to sign up for betting platforms.

Targeting the Right Audience for IPL 2025

To ensure you’re reaching the best audience, use advanced targeting strategies. Here’s how to target IPL 2025 viewers effectively:

1. Geo-Targeting

The primary audience for IPL comes from India, especially from cities like Mumbai, Delhi, Chennai, Kolkata, Hyderabad, and Bengaluru. However, IPL also has a global following in countries like Pakistan, Sri Lanka, Bangladesh, the UK, Australia, and the Middle East regions. Focus your ads on these high-traffic regions during the IPL matches.

2. Device Targeting

Since mobile traffic is at an all-time high during IPL, ensure your campaigns are optimized for mobile-first platforms, especially for real-time betting and engagement. Mobile ads should be designed to fit the behavior of IPL fans who constantly check match scores and place bets.
 

How to Launch Your Campaign for IPL 2025

Launching a successful campaign during IPL 2025 requires a strategic approach:

1. Set Up Your Campaign

Choose the best ad format (Popunder, In-Page Message, Push Notification, or Native Ad) and set your targeting parameters based on geo and device. Set your campaign live ahead of major IPL matches to ensure maximum visibility.

2. Schedule Your Ads

Plan your ads to go live during peak IPL match times (typically 7:30 PM IST). Ensure your campaign aligns with these high-traffic moments to catch fans’ attention when they’re most likely to bet.

3. Optimize Your Budget

Use CPM (Recommended 🇮🇳IN - $0.5) or CPC  (Recommended 🇮🇳IN - $0.005) bidding models to manage your ad spend and ensure you get the best ROI. Adjust your bids to ensure your ads remain competitive.

4. Monitor and Optimize

Track the performance of your campaigns in real time. Be ready to adjust your targeting, bidding, and creatives based on how the campaign is performing. Analytics and A/B testing are key for optimizing results.

IPL 2025 Schedule: Key Matches You Can't-Miss

To help you plan your campaigns, here's the IPL 2025 match schedule. These matches are expected to see peak engagement levels, so make sure your ads are live during these times:

Cricket Advertising Creatives: Trends and Best Practices

Understanding how to reach your target audience effectively is key to successful advertising, and cricket ads are no exception. To attract the right users, it's essential to test various strategies and creative approaches.

This section will share examples of creative push ads and pop ad landing pages to help you understand high-converting tactics.

Push Ad Creatives for Cricket Campaigns

1. Event-Focused Approach
   Cricket has numerous events, both on a national and international scale. Could you make sure to include references to these events in your images and text? This strategy can be enhanced by offering exclusive bonuses or featuring well-known cricket players in your visuals.

2. Appeal to Fans' Passion
   In countries like India, cricket is more than a sport; it's a way of life. Leverage this deep passion in your creatives. For example, tap into national pride or emphasize that your product is made for true cricket enthusiasts.

Localization of Creatives
In regions where cricket is extremely popular, the competition can be fierce. To stand out, focus on quality. Ensure your images are well-translated and that any bonuses you offer are clear and relevant. Highlight what makes your brand unique, whether it’s a special bonus or local payment methods.

Effective Landing Pages for Pop Ads

When it comes to landing pages for pop ads, the approach is straightforward.

To design a high-converting landing page for cricket-related offers, consider featuring iconic players or highlighting current cricket events. Please make sure your page shows that you are connected to the cricket world and stay up-to-date with major events. The design should be eye-catching and reflect the energy of the sport.

Another crucial element is a user-friendly registration form. Keep it simple by asking for only the essential information — such as name and contact details — to avoid overwhelming potential users.

The key is to engage the user without pushing them away. A seamless and welcoming experience is essential for cricket promotions!

🚨 Don’t Wait, Start Your Campaign NOW with EVADAV! 

With IPL 2025 in full swing, the action is heating up, and so is the opportunity to drive massive traffic and skyrocket your profits! Every moment counts — the matches are live, and so is your chance to reach millions of engaged fans.
 

Launch your campaign today on EVADAV

And take full advantage of this peak moment while the matches are at their most exciting.
Don’t let the competition steal your share — act fast and scale your success!

Our team is here to support you every step of the way — get in touch now and kickstart your campaign!