5 Reasons Why Users Don’t Convert

Imagine a perfect world where every user who clicks on your ad proceeds with the desired action. Not about you? Do users tend to click on your ad and then quit? We’ve learned the reasons why they do so and want to share them with you.

Troubles with a landing page

In case your landing is too hard to navigate, it may scare the users off.

Take care of simple navigation, offering users just the usual scrolling down.
Avoid elements that don’t function (like CTA buttons) or aren’t clickable in places they need to be clicked (broken links).
Make your landing page mobile-friendly by adapting it to the mobile screen.

In your Evadav profile, you can see how your landing page will look on desktop and mobile. Try now.

Security

Try to avoid ad tunnels, leading your customer through 3-5 links until they get to the final page. What is more, use a secure HTTPS protocol to assure your landing page doesn’t contain any virus. Also, promise not to share any personal info of the users.

Customer reviews of your product/service

Will you buy a product with no reviews? Not likely. So the users do. They are more likely to click on the ad and buy a product or some comments from happy clients or can observe before/after effects.

FAQ

People can see your product for the first time or may not know how it works. Make a list of the most common questions about your product/service. Write them in the form of a question-answer, making your answers as comprehensible as possible.

Chatbots

Most services are not really customer-oriented. Why not offer your users your service/product asap? Answer the most frequent questions about completing an order to make a process easy for them via chatbots.

Contact your Evadav manager via chatbot 24/7 and launch your campaigns.