FAQ
Please do not hesitate to contact us if you have any other questions
Compatible with all devices, a new ad format has granted advertisers access to a previously untapped audience of iOS users locked out following Apple's ban. EvaDav has also noted that they are receiving higher click-throughs than classic web pushes. Publishers don't ask for opt-ins eliminating a previously crippling barrier that reduced ad delivery.
Introduced by advertising networks in 2020, these new creatives resemble classic pushes only that they load directly on the page as users view the publisher's content. Formatted as notification alerts, users highly engage with them, resulting in increased traffic and ROI. They follow cost-per-click (CPC) pricing.